Hello everyone!
I hope you had a nice long week end if Monday was a bank holiday in your country. I am back today with a new interview from my series Lovely Flower Blogs. I was so delighted when the very talented, Los Angeles based floral and event designer Heather Williams from the blog Twig & Twine, accepted to take part and answer some questions for you.
I first discovered her work on Instagram.
I love her choice of flowers, the way she works with foliage and her vision about her work as a florist:
"I like to remind people that I am a designer and that flowers/foliage are my medium. I create using the principles of design I just happen to use something that was once growing in the ground."
So true! If you want to read the interview and see some gorgeous pictures of Heather work - click on the "read more" button.
Speak to you very soon!
Elodie
Who are you and what are you talking about in your blog?
Heather Williams, owner of Twig & Twine…both a floral design studio focusing on weddings and events as well as a retail flower and gift shop. My blog showcases my wedding work for the most part. I'm not a hugely active blogger. I find it a good place to post weddings that aren't up to snuff for my portfolio as well as where I can highlight other things like workshops that I have going on.
Where does your passion for flowers come from?
I sort of fell into floristry but it was a jump that made sense in a lot of ways. I grew up with a mother and grandmother who are active gardeners. There were always flowers in the yards that I played in during my youth. I studied fine art and design in college and pursued a bit of that but on a whim was asked to work at a flower shop. I took the job and it was a fairly easy transition for me since I was somewhat aware of the flowers names and their seasons. Additionally my background in the arts helped with the design portion of being a florist. I think a lot of people assume I am a gardener and ask for advice on how to keep their plants alive. I'm far from a good gardener. I like to remind people that I am a designer and that flowers/foliage are my medium. I create using the principles of design I just happen to use something that was once growing in the ground.
What inspires you? Color. The seasons.
What is your favorite flower? I can't choose just one. There are far too many beauties that bloom at different times of the year to choose a single item. Ranunculus are one of my favorites. Hellebores too. And who doesn't love a peony. I will say that I am partial to spring flowers though. Such a wonderful time of year for blooms.
Which other flower blogs are you reading regularly? I actually prefer Instagram over blogs these days. It's such a quick translation of images and information. Us florists are lucky enough to have a product and end result that can thrive in a forum like IG. I follow a ton of florists. Some of my favorites are Moon Canyon Natalie Bowen Designs Nicolette Camille Catalina Neal (of L&S Design Co) Bows and Arrows….there's so many.
Find Heather also there: