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Lovely flower blog #9: Twig and Twine

Big_Betty_22 copy Hello everyone! I hope you had a nice long week end if Monday was a bank holiday in your country. I am back today with a new interview from my series Lovely Flower Blogs. I was so delighted when the very talented, Los Angeles based floral and event designer Heather Williams from the blog Twig & Twine, accepted to take part and answer some questions for you. I first discovered her work on Instagram. I love her choice of flowers, the way she works with foliage and her vision about her work as a florist: "I like to remind people that I am a designer and that flowers/foliage are my medium. I create using the principles of design I just happen to use something that was once growing in the ground." So true! If you want to read the interview and see some gorgeous pictures of Heather work - click on the "read more" button.  Speak to you very soon! Elodie

Christina McNeill

 Who are you and what are you talking about in your blog?

Heather Williams, owner of Twig & Twine…both a floral design studio focusing on weddings and events as well as a retail flower and gift shop. My blog showcases my wedding work for the most part. I'm not a hugely active blogger. I find it a good place to post weddings that aren't up to snuff for my portfolio as well as where I can highlight other things like workshops that I have going on.

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Where does your passion for flowers come from?

I sort of fell into floristry but it was a jump that made sense in a lot of ways. I grew up with a mother and grandmother who are active gardeners. There were always flowers in the yards that I played in during my youth. I studied fine art and design in college and pursued a bit of that but on a whim was asked to work at a flower shop. I took the job and it was a fairly easy transition for me since I was somewhat aware of the flowers names and their seasons. Additionally my background in the arts helped with the design portion of being a florist. I think a lot of people assume I am a gardener and ask for advice on how to keep their plants alive. I'm far from a good gardener. I like to remind people that I am a designer and that flowers/foliage are my medium. I create using the principles of design I just happen to use something that was once growing in the ground.

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What inspires you? Color. The seasons.

What is your favorite flower? I can't choose just one. There are far too many beauties that bloom at different times of the year to choose a single item. Ranunculus are one of my favorites. Hellebores too. And who doesn't love a peony. I will say that I am partial to spring flowers though. Such a wonderful time of year for blooms.

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 Which other flower blogs are you reading regularly? I actually prefer Instagram over blogs these days. It's such a quick translation of images and information. Us florists are lucky enough to have a product and end result that can thrive in a forum like IG. I follow a ton of florists. Some of my favorites are Moon Canyon Natalie Bowen Designs Nicolette Camille Catalina Neal (of L&S Design Co) Bows and Arrows….there's so many.

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Find Heather also there:

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